Empowered authenticity: Putting humans first in culture & brand transformation

first_imgI’ve been thinking a lot lately about what our company stands for, our core values, the value proposition and everything that comes with creating a successful brand and corporate culture — But that lead me to question: What about our individual core values — How are each of our unapologetically human brands, our unique traits supposed to align with our corporate values, and how does that affect the corporate culture and ultimately, our brand?As CEO it’s easy to say, “This is my company and I’m going to create a culture.” But what if it’s actually the bold mix of personalities and melting pot of values brought to the table by each and every employee that truly determines what a company culture becomes? You can influence a corporate culture with branding and marketing, but it is ultimately the combined stories of those humans who live it day in and day out that define your culture — Is it not?It’s not particularly effortless to act and be authentic as a brand these days. It’s much easier to perceive an individual, a human, as authentic than it is a brand or organization. So how to do you define authenticity for your brand? Here are some definitions that we’ve heard from clients:“Letting go of who we think we are supposed to be and embracing who we are.”“Integrity, honest and genuine service.”“Honoring our story.”“Being honest and transparent in our interactions with members, and living up to our brand promises at every level of the organization”Uniquely HumanSo, what if before we embarked upon trying to create the ideal corporate culture, we took a closer look at what each person brings to the table? What if we were transparent in our efforts to shift the attitudes and feelings of a group of individuals by treating them as just that – a unique human being who brings unique traits, talents and skills to an already established institution? What if we allowed the brand to be shaped by empowering our people to live out their own personal brands first, before those we establish for the organization?I know at EmpowerFi, transparency and full expression of one’s true self will forever be the leading values that define our company culture – and wherever that takes us is our story to be told.What are your thoughts…which comes first, the individual or the culture? 11SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Hilary Reed Hilary Reed, founder of EmpowerFi, is an innovative thought-leader who has been involved in various aspects of strategic sales and marketing for 15 years. Her career began in 2000 when … Web: www.empowerfi.org Detailslast_img read more


first_imgCOUNTDOWN TO CROKER: Rory Gallagher will have to plan without the services of Karl Lacey following confirmation earlier today that he won’t be fit for Saturday’s clash with Galway. Donegal face Galway at Croke Park on Saturday hoping to get their quest for an All-Ireland title back on track.However, Rory Gallagher will have to make do without inspirational defender Karl Lacey. Lacey picked up an injury in the first-half of Donegal’s Ulster SFC final defeat against Monaghan and was replaced early in the second-half.He wouldn’t be out long-term but he is not available for the Galway game,” Gallagher told the Irish Times.“It’s a huge blow because he had started the Ulster final very well, scoring a point and setting up another, and was in great form.“There is slight damage to the outside of the knee but we’ve known about it since the day of the (Monaghan) game.” Gallagher also dispelled fears over an injury to Michael Murphy.Murphy was heavily strapped during the Ulster final and was ineffective during Donegal’s defeat.However, while Gallagher confirmed Murphy had a slight knee injury heading into the final – he says Murphy is now fully fit to face Galway and came through training fine.  COUNTDOWN TO CROKER: MASSIVE BLOW FOR DONEGAL AS KARL LACEY RULED OUT was last modified: July 27th, 2015 by Mark ForkerShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:GAAkarl laceynewsSportlast_img read more