Empowered authenticity: Putting humans first in culture & brand transformation

first_imgI’ve been thinking a lot lately about what our company stands for, our core values, the value proposition and everything that comes with creating a successful brand and corporate culture — But that lead me to question: What about our individual core values — How are each of our unapologetically human brands, our unique traits supposed to align with our corporate values, and how does that affect the corporate culture and ultimately, our brand?As CEO it’s easy to say, “This is my company and I’m going to create a culture.” But what if it’s actually the bold mix of personalities and melting pot of values brought to the table by each and every employee that truly determines what a company culture becomes? You can influence a corporate culture with branding and marketing, but it is ultimately the combined stories of those humans who live it day in and day out that define your culture — Is it not?It’s not particularly effortless to act and be authentic as a brand these days. It’s much easier to perceive an individual, a human, as authentic than it is a brand or organization. So how to do you define authenticity for your brand? Here are some definitions that we’ve heard from clients:“Letting go of who we think we are supposed to be and embracing who we are.”“Integrity, honest and genuine service.”“Honoring our story.”“Being honest and transparent in our interactions with members, and living up to our brand promises at every level of the organization”Uniquely HumanSo, what if before we embarked upon trying to create the ideal corporate culture, we took a closer look at what each person brings to the table? What if we were transparent in our efforts to shift the attitudes and feelings of a group of individuals by treating them as just that – a unique human being who brings unique traits, talents and skills to an already established institution? What if we allowed the brand to be shaped by empowering our people to live out their own personal brands first, before those we establish for the organization?I know at EmpowerFi, transparency and full expression of one’s true self will forever be the leading values that define our company culture – and wherever that takes us is our story to be told.What are your thoughts…which comes first, the individual or the culture? 11SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Hilary Reed Hilary Reed, founder of EmpowerFi, is an innovative thought-leader who has been involved in various aspects of strategic sales and marketing for 15 years. Her career began in 2000 when … Web: www.empowerfi.org Detailslast_img read more

Keck appoints Hugo Rosen as new chair of medicine

first_imgThe USC Keck School of Medicine has appointed Hugo Rosen as the new Chair of the Department of Medicine. He will begin his new position on May 1.Photo from Keck website.As a clinical program-builder and translational, clinical and basic science researcher, Rosen is a physician-scientist from the University of Colorado, where he has served as the head of the division of gastroenterology and hepatology since 2005. He is known for the improvement and expansion of his department while at the University of Colorado, bringing in 45 new faculty members and raising his division to be one of the highest rated in the country.Rosen plans to improve Keck by implementing the bench-to-bedside paradigm, in which scientists use their own research to aid their patients. He believes that the combination of the  Keck School, the Keck Medical Center of USC and Los Angeles County+USC Medical Center will help to accomplish this goal. “This is a pivotal juncture to promote the art and science of medicine, in Los Angeles and internationally, by training the next generation of leaders through comprehensive education, career development, transformative research and world-class patient care,” Rosen said in a USC News release.With more than 180 peer-reviewed manuscripts detailing investigations into cellular and molecular underpinnings of innate and adaptive immune responses, Rosen looks forward to his new appointment.“I’m deeply honored and thrilled to embrace this once-in-a-generation opportunity and the sacred responsibility of leading the Department of Medicine at USC,” Rosen said in the news release. “I’m impressed with the entire biomedical enterprise, the commitment to compassionate patient care and the institutional focus on innovation and convergence across multiple disciplines.”last_img read more

Wisconsin falls to Marquette in first home loss of season

first_imgPoint guard Jordan Taylor and the rest of the Badgers walked away from a game at the Kohl Center empty-handed for the first time in 23 games. Taylor led the way with 13 points.[/media-credit]The Wisconsin men’s basketball team snapped a 23-home-game winning streak Saturday in a frustrating 54-61 loss to its biggest in-state rival, the No. 16 Marquette Golden Eagles.Despite taking Marquette’s (7-0) lead down to one point at the 10:45 mark in the second half, No. 7/9 Wisconsin (6-2) was never able to make up for the fact that it couldn’t shut down Marquette’s prolific offense. Down 41-40 in front of a rowdy Kohl Center crowd, Golden Eagle guards Todd Mayo and Darius Johnson-Odom sealed the Badgers’ fate by sinking their shots when it mattered most.Marquette’s defense held Wisconsin scoreless for more than three minutes after the Badgers closed in on the lead, ending any hope of a comeback in a game often dominated by the Golden Eagles on the offensive end.“I thought that the 10 consecutive stops that we got after they brought it to within one was absolutely critical,” Marquette head coach Buzz Williams said. “The guys that we had on the floor amidst that run was a collection of guys that have never even dreamed of playing in a situation like they were in.”With starting point guard Junior Cadougan suspended for a violation of team rules, the Golden Eagles relied on Mayo off the bench to fill the void of Cadougan’s 7.7 points per game.Down by 10 at halftime after shooting a disappointing 26 percent from the field and 14 percent from beyond the arc, the Badgers found themselves in a double-digit hole for a good portion of the second half. Allowing the Golden Eagles to build a lead as high as 12 in the first five minutes of the second period, Wisconsin struggled with its shooting throughout the game as only one player, senior point guard Jordan Taylor, finished with double figures.“I’m sure they want to take the ball out of my hands or whatever, but we got guys who are plenty capable of making plays,” Taylor said. “As a team, we’ve got guys who are capable of making plays – we’re not worried about what people are doing to us, it’s more worried about what we’re doing.”Taylor, who turned the ball over an uncharacteristic five times, failed to ever really find a rhythm as Marquette sustained a lead for most of the game.Wisconsin controlled the lead early in the first half and forced a back-and-forth contest for much of the first 20 minutes, but once the Golden Eagles found their stroke, they never looked back.Led on offense by Johnson-Odom (17 points, five rebounds) and Mayo (14 points, five rebounds), Bo Ryan’s squad solidly contained Marquette’s athletic offense but was unable to get its own shots to fall. The Badgers finished the game shooting 32 percent from the field and 26 percent from beyond the arc, a major slide from a team that was shooting the lights out through its first six games.“[Darius Johnson-Odom] made some tough shots down the stretch, [Todd Mayo], he did too, but like I said, I think it was just we let them get comfortable doing things that they’re used to doing,” Taylor said. “We’re good at taking guys out of their comfort zone, and we just didn’t do that.”As the clock wound down, Wisconsin continued to fight for a victory in front of its home crowd, taking the Golden Eagles’ lead to three with just over two minutes to play. However, Johnson-Odom, along with the support of forwards Jamil Wilson and Davante Gardner off the bench, made sure that the late run was not enough to make up for the Badgers’ offensive struggles.In a physical contest, Marquette won the rebounding battle with 44, including 17 on the offensive end that gave them plenty of second-chance scoring opportunities.“I think they did a good job playing physical, I think they were even more physical than a North Carolina team,” redshirt junior forward Ryan Evans said. “They were playing more Big Ten ball out there, and I think that showed on the rebounds.”Aside from Taylor, UW’s top scorer was guard Ben Brust, who provided a spark off the bench with nine points. Relying too heavily on their perimeter shooting and posting just 16 points in the paint, the Badgers showed that their lack of a dominant inside game can hurt them when shots aren’t falling from outside.Although Wisconsin dropped its second straight game to a ranked opponent Saturday, head coach Bo Ryan still sees much to like in in his team as it heads into the heart of the regular season.“I like some things that I’ve seen this week, and I think those things are going to benefit us later,” Ryan said. “This was a heck of challenge, the next game will be a challenge. But I just saw some things that I really liked, and we saw some things that we know we have to work on.”last_img read more