A business lesson from Star Wars: The Force Awakens

first_img 16SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr I’m sorry. You’re going to hate me.I wasn’t very impressed with the new Star Wars movie: The Force Awakens. I imagine the writing session went something like this:“And these guys have a… a… giant Death Star.”“We already did that.”“We’ll make it bigger!”“Perfect! And at the end, we’ll blow it up!”“This thing writes itself.”Personally, I want to see a less familiar plot line. But apparently, millions of people disagree. They like the familiarity.Give them the familiarity they craveSo the business lesson here is: Give your customers, members, and all the other people you have business relationships with the familiarity they want. For your customers and members, that probably means offering them access to information on smartphones.For your employees, that means access to real-time information through the familiar applications they use every day. Whether you rely on your ERP, accounting, HR, claims, lending, electronic medical record, student information or other critical systems, they drive your core processes. continue reading »last_img

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