Banking executives need a social media presence

first_imgBeing active on social media is no longer a nice-to-have for financial services executives in today’s hyper-connected world – it is a necessity. Both customers and employees expect a more transparent and human side from company leadership.More than 75% of the top 50 highest-rated CEOs on Glassdoor are active on social media. Research by LinkedIn and Hootsuite found that executives can play a key role in using social media to enhance their firm’s reputation, attract talent, and increase sales. And according to Brandfog, consumers say seeing top executives on social makes a brand more trustworthy.Social media savvy executives – whether the CEO, CFO, CMO, or others – use social to build trust with their audience through a willingness to engage in conversations and be transparent. The example they set – as authentic, multi-dimensional leaders – inspires and empowers others in the organization to share their own expertise and engage with customers on social. continue reading » ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img

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